La petita malumaluga travels (virtually)to New York

La petita malumaluga travels, albeit virtually, to New York for the APAP performing arts fair.

Initially, the Fair was planned in a physical and online format to adapt to the constant changes that today’s times demand.

The dates chosen were 14-17 January at the NY Hilton Midtown hotel, a 3-storey space with stands where professionals from all fields (companies, theatres, distributors, artists, festivals, freelance professionals…) meet. A total of 981 registered participants from around the world for the 2022 edition.

The aim of La petita malumaluga, through its participation in the fair, was to present its proposals to the American circuit, and in this way, to expand the internationalisation of the company’s pieces. The participation was based on two key points, one of them through the booth and the other through quick meetings with registered programmers.

The fair is structured as follows:

1 h of quick meetings per day (09h to 10 h)
2 hours a day of stand (10h to 12h)
5 hours of conferences per day (12 noon to 5 pm).
The conference programme deals with topics such as the digital future of the performing arts, digital platforms, covid situations in the performing arts, future and new challenges, family programming, marketing and communication in the performing arts… Especially relevant are the conferences related to digitalisation, as the company has been interested in creative technology applied to the stage for some years now.

But once again, the ever-changing present forces the organisers to make a decision and on 23 December, due to the growing number of Covid cases, the fair is transformed into a totally virtual format.

Thus, the fair modifies and extends its dates, taking place from 10 to 15 January 2022. At the same time, it slightly increases the number of registered participants (1,144) and also modifies its programme of activities.

The programme includes an increase in the timetable for quick meetings between professionals, an increase in the conference programme and the representation of online shows has been boosted.

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